Bilibili 短剧 (曦光计划)
Key facts
- Operator / parent
- Bilibili (NASDAQ: BILI / HKEX 9626)
- Origin
- China
- Headquarters
- Shanghai
- Launched
- June 2024
- Category
- Platform · China-domestic
Bilibili runs a small short-drama programme, 曦光计划, focused on anime and animated drama (漫剧). It co-produces titles at CNY 1-3m and monetises through in-app advertising and the platform's 充电 tipping system. The company says animated shorts generate more than CNY 10m a month through 充电, a narrow measure. Its niche is animation rather than live action.
Bilibili 短剧 (曦光计划) revenue and key figures
Reported revenue: animated shorts generate more than CNY 10m a month through 充电; a narrow measure (company, Bilibili)
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Revenue | animated shorts generate more than CNY 10m a month through 充电; a narrow measure | company | Bilibili |
Profile
- Content
- Anime and animated drama (漫剧) focus; co-productions of CNY 1-3m; in-app advertising and 充电 tipping.