iQIYI 微剧场 / 短剧场
Key facts
- Operator / parent
- iQIYI (NASDAQ: IQ), Baidu-affiliated
- Origin
- China
- Headquarters
- Beijing
- Launched
- September 2024
- Category
- Platform · China-domestic
iQIYI runs its short-drama business through the 微剧场 and 短剧场 strands and a standalone app, paying producers at least 70% of VIP revenue share and building AI tooling under the Nadou Pro brand. Management has described the effort as all in. Among Chinese platforms it ranks second on library depth. Group revenue was CNY 27.3bn in FY2025.
iQIYI 微剧场 / 短剧场 revenue and key figures
Reported revenue: per-title revenue share of CNY 30m for 《原罪》 (estimate, third-party estimate)
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Revenue | per-title revenue share of CNY 30m for 《原罪》 | estimate | third-party estimate |
| Revenue | group revenue CNY 27.3bn in FY2025 | official | iQIYI filing |
| Users | heavy users tripled between December 2024 and April 2025 | no basis given | — |
Profile
- Content
- VIP revenue share of at least 70% to the producer; AI tooling (Nadou Pro).