Youku 短剧 (扶摇计划)
Key facts
- Operator / parent
- Alibaba (HKEX 9988 / BABA)
- Origin
- China
- Headquarters
- Beijing / Hangzhou
- Launched
- 2021
- Category
- Platform · China-domestic
Youku runs short drama on an S-CPM revenue-share ladder and added AI-animated drama (漫剧) in February 2026. It trails the other major Chinese platforms on volume, though its user-acquisition spending (买量) rose 1,262% year on year. The 扶摇计划 programme name appears only in press coverage. The platform reports about 173m monthly active users and about 70m subscribers.
Youku 短剧 (扶摇计划) revenue and key figures
Reported revenue: lowest volume among the major Chinese platforms; user-acquisition spend (买量) up 1,262% year on year
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Revenue | lowest volume among the major Chinese platforms; user-acquisition spend (买量) up 1,262% year on year | no basis given | — |
| Monthly active users | platform monthly active users about 173m; subscribers about 70m | no basis given | — |
Profile
- Content
- Revenue share on an S-CPM ladder, plus AI-animated drama (漫剧) from February 2026.