Hongguo reaches 356m monthly users on a free, ad-supported model
ByteDance's Hongguo (红果短剧) was at 356m monthly active users by May 2026, up 79.1% year on year, per QuestMobile, against 304m in February.
estimateChina
What this basis means: Third-party research vendor estimate. The vendor is named wherever the source identifies it.
ByteDance's Hongguo (红果短剧) reached 356m monthly active users by May 2026, up 79.1% year on year, on QuestMobile's figures. The same vendor put the app at 304m in February 2026.
Hongguo is free to viewers and ad-supported. The largest platform by audience in the world's largest microdrama market therefore does not run on a coin-based, per-episode paywall.
Companies Hongguo, ByteDance
Sources
- Short-drama user data, May 2026 QuestMobile