Europe microdrama data, country by country
Published audience data, local production, broadcaster activity and funding, country by country. Country-level monthly active users are published only for the United Kingdom and Germany (Omdia); Spain (GECA) and France (Dentsu) have penetration or survey figures.
Download as CSV 14 rows
| Market | Audience data | Local production / platforms | Broadcaster moves | Notable / funding |
|---|---|---|---|---|
| United Kingdom | 8.2m monthly active users (Omdia), the most in Europe; FlickReels at 22.39 min a day against Prime Video's 21.47 (Omdia, Q4 2025) | Crew Studio, Sea Star, Moonshine, Dan Löwenstein; the Tattle TV app | Channel 4 commissioned its first microdrama, The Guest List, a branded series for social platforms (October 2026) | Spirit Studios and Night Train Digital, a UK–German co-financing arrangement; no UK microdrama funding round disclosed |
| Ireland | None public | Vertical Productions (Dublin) | Virgin Media Television commissioned its first vertical drama, Zero Focals Given (August 2026); RTÉ: conventional drama only | Screen Ireland funds Zero Focals Given; no dedicated vertical funding line |
| France | 8% of French respondents watch microdramas (Dentsu survey, via Satellifacts, October 2026) | StoryShort (app live since 21 January 2026); Sanjorge Prod; French-shot budgets of €80k–200k | France TV Slash: P*tain de soirée, a premium production | CNC subsidies go to premium short-form |
| Belgium | None public | Play (DPG Media): two Flemish microdramas; Play Shorts with Dedsit (20-title slate) | Play Shorts live in 2026; RTBF covers the format editorially | Telenet: €45m into Play Media, not specific to Play Shorts |
| Spain | 62% of 18–24-year-old OTT users watch vertical fiction (GECA, May 2026); a top-five market for Idilio | Vertical Factory, Onza, Anafilms/Dramyx, Zona Mixta | Atresmedia, RTVE, Banijay Iberia | Shorta (about $20m sought); Idilio ($5.5m seed; $5m in iQSTEL's SEC filing) |
| Portugal | None public | RTP with SPi (5 microdramas); Medialivre (Loopdrama) | RTP, TVI, Medialivre | Pingo Doce brand micronovela; no startup funding disclosed |
| Italy | None public | Tutto in una notte (Fascino with Vigorsol, more than 15m views); DRAMMA; Witty Drama; about $150k–300k a season | Witty TV (linked to Mediaset); RAI and Sky: none | MiC tax credit of 30–40% |
| Netherlands | None public | NPO: about 190 vertical-first titles; KRO-NCRV; VPRO Vertikaal | NPO; Talpa's KIJK plans a vertical strand, KIJK Shorts, for early 2027; RTL: none | Netherlands Film Fund 35% rebate, no vertical line; the Commissariaat voor de Media (CvdM) supervises more than 500k creators |
| Austria | None public | None | ORF: vertical video for news only | ÖFI+ and FISA+, no vertical line |
| Switzerland | None public | None | SRF says it is watching the format closely; no project announced | BAK, no vertical line |
| Nordics | No per-country figures; Mediavision calls the format the strongest emerging trend | Sweden: SVT archive re-cuts, The Line; Finland: Yle, with a ten-year history in the format | Yle (Survival Sisters, with Banijay); NRK (comedy pilots); SVT (nothing published yet); DR (none) | — |
| CEE / Poland | Poland: daily usage doubled year on year (Omdia, May 2026) | Poland: WOW! Show (AI series); Ukraine: MEGOGO (19 vertical titles) | — | ReelShort and DramaBox dub into Polish |
| Turkey | No total; Turkey accounts for about 6.6–7.2% of DramaReels' app revenue | Shorties Studios (Los Angeles, London, Istanbul), Med Yapım, Gain, Stellar/VIP 2000 | tabii and Exxen: none | Dizi exports of more than $500m a year; RTÜK content-morality rules |
| Europe (aggregate) | UK 8.2m and Germany 4.4m (Omdia) are the only published country monthly-active-user figures; Spain (GECA) and France (Dentsu) have penetration or survey data; Europe about 4% of viewing time (Adjust × Sensor Tower, Q4 2025); revenue per download about $2.30 (Diandian, August 2023 to June 2024) | — | — | No dedicated microdrama funding line in any country listed |
Corrections and updates
Update, : The United Kingdom row said no broadcaster had a vertical drama. Channel 4 commissioned its first microdrama, The Guest List, in October 2026.
Correction, : The table said only the United Kingdom and Germany had published audience figures. Spain (GECA) and France (Dentsu) have published penetration or survey figures.
Update, : The Netherlands row said neither RTL nor Talpa had a vertical project. Talpa's KIJK announced on 2 September 2026 that it will open a vertical strand, KIJK Shorts, in early 2027.