Canela Media
Key facts
- Operator / parent
- Independent
- Headquarters
- New York; production hub in Mexico
- Launched
- Company founded 2019. Microdrama app Zully announced 11 May 2026; vertical microseries slate for Canela.TV announced November 2026.
- Origin
- United States
Canela Media is a New York-based digital media company focused on US Hispanic and bilingual audiences, founded in 2019 by Isabel Rafferty-Zavala, who runs it as CEO. At its upfront presentation on 11 May 2026 it announced Zully, a free, ad-supported app for scripted microdramas in Spanish and English, with production based in Mexico, heavy use of AI-generated footage and a stated aim of up to 30 series a month; Deadline described the app as launched, while later trade headlines described it as yet to launch. In November 2026 Canela announced a slate of vertical microseries for its ad-supported streaming service Canela.TV, made by Canela Studios, mixing live-action and AI-powered production, including a vertical adaptation of the Turkish drama Kuma and classic Mexican films recut into short episodes. In May 2026 the company claimed a monthly audience of 60 million across streaming, FAST channels, social media and YouTube.
Who owns Canela Media?
Operator or parent of Canela Media: Independent. Headquarters: New York; production hub in Mexico; origin: United States; launched: Company founded 2019.
Profile
- Markets
- United States (US Hispanic and bilingual audiences)
- Content
- Scripted vertical microseries, live-action and AI-generated; adaptations and classic films recut into short episodes.
- Genres
- Fantasy, science fiction, supernatural romance, drama
- Monetisation
- Free, ad-supported. A subscription tier for Zully was described as a possibility.
People
- Isabel Rafferty-Zavala, co-founder and CEO.
Sources
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