Grupo Abril — Pop! Pop! Pop!
Key facts
- Operator / parent
- Grupo Abril
- Origin
- Brazil
- Headquarters
- São Paulo, Brazil
- Launched
- Around 5 March 2026
- Category
- App · Other origin
Pop! Pop! Pop! is a Portuguese-language microdrama platform launched by the Brazilian publisher Grupo Abril in around March 2026. Nine further Brazilian originals are planned for 2026 alongside monthly dubbed international titles, under an originals partnership with the producer Sérgio Mancera. It charges R$5.99 an episode or R$9.99 a month. The company's distribution director, Erik Carvalho, claims Brazil leads global ReelShort consumption.
Reported figures
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Consumer pricing | R$5.99 per episode or R$9.99 per month | company | Company disclosure |
Profile
- Markets
- Brazil (Portuguese)
- Content
- Microdrama platform from a legacy publisher; nine further Brazilian originals planned for 2026 plus monthly dubbed international titles.
- Genres
- Romance and drama; Brazilian originals and dubs
- Monetisation
- R$5.99 an episode or R$9.99 a month
- Backers
- Grupo Abril
People
- Erik Carvalho — Distribution director