Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Production / IP

HitchOn

Key facts

Operator / parent
HitchOn GmbH
Origin
Germany
Headquarters
Mainz / Hamburg, Germany
Category
Production / IP

HitchOn is a German social and influencer-marketing agency whose founder, Sarah Kübler, is a public advocate for vertical drama. She cites production costs of under €2,000 a minute and describes a 'brand as showrunner' model. No microdrama title of the agency's own has been confirmed.

Reported figures

MetricFigureBasisSource
Stated production costunder €2,000 per minutecompanyCompany disclosure

Profile

Content
Social and influencer-marketing agency; vertical-drama advocacy; no own microdrama title confirmed.

People

  • Sarah Kübler — Founder and Managing Director; previously at ZDF Enterprises Digital Channels

Sources