Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Production / IP

İki Dakika Creative House

Key facts

Operator / parent
Independent
Origin
Turkey
Headquarters
Turkey; launched in Italy in May 2026
Launched
Italy launch 5 May 2026, at Teatro La Fenice in Venice
Category
Production / IP

İki Dakika Creative House is a Turkish social-first vertical drama house that launched in Italy on 5 May 2026 at Teatro La Fenice in Venice. It has no app of its own and distributes entirely on Instagram, TikTok and YouTube. It claims more than 600m cumulative views, 100m watched minutes and 24m unique users, all organic.

Reported figures

MetricFigureBasisSource
Cumulative viewsmore than 600m, organiccompanyCompany disclosure
Watched minutes100mcompanyCompany disclosure
Unique users24mcompanyCompany disclosure

Profile

Markets
Turkey and Italy; global distribution through social platforms
Content
Social-first vertical drama with no proprietary app; distribution on Instagram, TikTok and YouTube.
Genres
Vertical drama, social-native
Monetisation
Platform-native social distribution; no app and no coin wall

Sources