Five new entrants, including a distressed pivot out of real-money gaming
Lighthouse Verticals, İki Dakika, StoReel, ThumFlix and Vertical TV join the field. Inc42 reported that Zupee bought Vertical TV for under ₹40 crore, about $4.5m, weeks after around 200 layoffs.
What this basis means: Disclosed by the company about itself, and not independently confirmed.
Lighthouse Verticals, a US faith-and-family service due in November 2026 under chief executive Jesse Liddell, plans more than 30 originals with Studio316 and acquires audience through churches and referral rewards; Tim Tebow is an executive producer, not an owner, and no backers are disclosed.
İki Dakika Creative House, which moved from Turkey to Italy, runs with no app at all, publishing on Instagram, TikTok and YouTube, and claims more than 600m organic views. StoReel, also known as Canvas, is a US AI production layer for creators with $34m raised. ThumFlix, from House of Reux, is also American.
Inc42 reported, citing sources and without confirmation from the companies, that the gaming company Zupee bought Vertical TV in India for under ₹40 crore, about $4.5m, weeks after roughly 200 layoffs forced by India's ban on real-money gaming.
Companies Lighthouse Verticals, Studio316, İki Dakika Creative House, StoReel, ThumFlix, House of Reux, Vertical TV, Zupee
Sources
- Entrant announcements Company statements
- Report on Zupee's acquisition of Vertical TV Inc42
Correction
: Zupee's purchase of Vertical TV was attributed to company statements. It rests on an Inc42 report citing sources, which the companies have not confirmed.