Lebara Play
Key facts
- Operator / parent
- Lebara Nigeria, part of the UK-based mobile virtual network operator Lebara Group
- Origin
- Nigeria
- Headquarters
- Lagos, Nigeria
- Launched
- App live 2 July 2026
- Category
- App · Other origin
Lebara Play is a microdrama platform launched by Lebara Nigeria on 2 July 2026 and described as Africa's first telco-owned microdrama service. It carries episodes of around three minutes plus music and lifestyle content. The launch title, 'Imported Bahu', is a Nollywood-Bollywood production made with Forever 7 Entertainment starring Osas Ighodaro and Rajniesh Duggall. The company says the service is open to Lebara subscribers and non-subscribers alike and is priced to be affordable.
Profile
- Markets
- Nigeria
- Content
- Microdrama episodes of around three minutes plus music and lifestyle; launch title 'Imported Bahu'.
- Genres
- Microdrama, music, lifestyle
- Monetisation
- Subscription and advertising; open to subscribers and non-subscribers, positioned as affordable.
- Backers
- Lebara Nigeria
People
- Teni Stuffman — CEO, Lebara Play