Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

App · Other origin

LoveHit

Key facts

Operator / parent
Not disclosed. The app's seller of record on both stores is M-Platform Inc.
Origin
United States
Headquarters
Los Angeles
Launched
App Store original release date 4 June 2026. A vertical adaptation of Wuthering Heights went live in the app on 27 August 2026, and the studio launched publicly on 7 September 2026.
Category
App · Other origin

LoveHit is a Los Angeles studio producing vertical short series, led by chief executive Lenny Levi, previously at Sony Pictures Entertainment, CBS Television Studios, Paramount Television Studios and Riot Games. Its slate is drawn entirely from public-domain novels, which removes underlying rights costs: launch titles adapt Wuthering Heights, Pride and Prejudice, Jane Eyre, The Great Gatsby and Beauty and the Beast, with Dangerous Liaisons, The Scarlet Letter and Les Miserables in post-production. Eric Roberts appears in Jane Eyre alongside performers who work regularly in the vertical format. Each production is shot twice over, yielding roughly 50 vertical episodes of one to three minutes and a 90-minute horizontal feature; the studio said it will take the features to buyers at MIPCOM in Cannes from 12 to 15 October 2026. Distribution is through the company's own app rather than a third-party platform. The company described itself as privately financed by a group of investors and disclosed no amount, no round type and no investor names. Its corporate ownership is not disclosed: the address on the Google Play developer record is a Delaware agent address, and the company's website names no legal entity or officers. Deadline reported the launch.

Reported figures

MetricFigureBasisSource
Fundingno amount, round type or investors disclosed; described as privately financedcompanyDeadline, 7 September 2026
Weekly subscription$19.99companyApple App Store, 8 September 2026
Monthly subscription$59.99companyApple App Store, 8 September 2026
Annual subscription$149.99companyApple App Store, 8 September 2026
Coin packs$4.99, $7.99 and $24.99companyApple App Store, 8 September 2026
Episodes per seriesabout 50, at one to three minutes eachcompanyDeadline, 7 September 2026
App release date4 June 2026, with version 1.1.4 published 7 September 2026companyApple App Store, 8 September 2026
Downloads, users and revenuenot disclosedno basis given—

Profile

Markets
App language support is English only, with a 12+ rating. The studio said it would take the horizontal features to buyers at MIPCOM in Cannes in October 2026.
Content
Vertical series of roughly 50 episodes at one to three minutes, each paired with a 90-minute horizontal feature cut from the same production.
Genres
Literary adaptation, period romance, drama
Monetisation
Free download with in-app purchases. Store-listed tiers are $19.99 weekly, $59.99 monthly and $149.99 annually, with coin packs at $4.99, $7.99 and $24.99.

People

  • Lenny Levi, chief executive, previously at Sony Pictures Entertainment, CBS Television Studios, Paramount Television Studios and Riot Games.

Sources