Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

App · Global (China-origin)

Sereal+

Key facts

Operator / parent
COL Group (中文在线), SZSE 300364; app entity COL Web Pte (Singapore)
Origin
China
Headquarters
Beijing (COL Group)
Launched
December 2023
Category
App · Global (China-origin)

Sereal+ is one of three microdrama apps COL Group owns outright, alongside FlareFlow and UniReel. It carries licensed and adapted titles translated by AI into Korean, Japanese, Arabic and Chinese, and monetises through coins and advertising with a South-East Asian tilt. COL does not report the app separately. User acquisition was throttled from July 2025.

Reported figures

MetricFigureBasisSource
RevenueReported within COL Group; no standalone figure.no basis given—
Downloadsabout 10m cumulative; user acquisition throttled from July 2025estimatethird-party estimate

Profile

Markets
Multiple languages, with a South-East Asian tilt.
Content
Licensed and adapted titles, AI-translated into Korean, Japanese, Arabic and Chinese.
Genres
Romance, multi-region.
Monetisation
Coins and in-app purchases plus advertising.
Profitability
Reported within COL Group, which is loss-making.