vertTV
Key facts
- Operator / parent
- Independent; founder-led
- Origin
- United States
- Headquarters
- Los Angeles, USA
- Launched
- 22 July 2026, with more than 200 exclusive titles
- Category
- App · Other origin
vertTV is a US subscription vertical-drama app launched on 22 July 2026 with more than 200 exclusive titles. Its flagship is a 'Fuller House' reunion series with Jodie Sweetin, John Brotherton and Marla Sokoloff. It plans monthly originals, starting with 'Lone Star Hearts' with Cindy Busby and Josh Henderson. In-house production is led by Brian Nolan and Ben Rosenthal. It sells a subscription rather than coins, which the founders describe as a traditional TV network mindset.
Profile
- Markets
- United States
- Content
- More than 200 exclusive titles at launch; flagship 'Fuller House' reunion series; monthly originals starting with 'Lone Star Hearts'.
- Genres
- Premium vertical serials; legacy-IP reunions and romance
- Monetisation
- Subscription, not coins or in-app purchase
People
- Jeffrey Schenck — Co-founder
- Barry Barnholtz — Co-founder
- Peter Sullivan — Co-founder
- Brian Nolan — In-house production
- Ben Rosenthal — In-house production
- Gene George — Advisory board
- Matt Cohen — Advisory board