Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

App · Other origin

Bullet

Key facts

Operator / parent
Zee Entertainment holds an equity stake
Origin
India
Headquarters
India
Launched
July 2025
Category
App · Other origin

Bullet is an Indian microdrama service integrated into ZEE5, the streaming platform of Zee Entertainment, which holds an equity stake. It launched in July 2025 and is distributed with Vodafone Idea. Revenue, downloads and monetisation have not been disclosed.

Reported figures

MetricFigureBasisSource
RevenueNot disclosed.no basis given—
FundingZee Entertainment equity stake.no basis given—

Profile

Markets
India.
Content
Integrated into ZEE5.
Monetisation
Not disclosed.
Backers
Distribution through Vodafone Idea.