WWE (with ReelShort)
Key facts
- Operator / parent
- TKO Group Holdings (NYSE: TKO)
- Origin
- United States
- Headquarters
- Stamford, USA
- Launched
- Partnership announced 14 July 2026; production from August 2026; premiere stated as early autumn 2026
- Category
- Production / IP
WWE announced a partnership with ReelShort on 14 July 2026 to make an original live-action microdrama, with production from August 2026 and a premiere stated as early autumn. The storyline has not been announced. The cast includes Drew McIntyre, Jacob Fatu and Joe Hendry alongside ReelShort's Marc Herrmann and Chase Mattson. WWE says its programming reaches more than 1bn households in more than 20 languages, and the series is to be available in more than 100 countries.
Reported figures
| Metric | Figure | Basis | Source |
|---|---|---|---|
| WWE programming reach | more than 1bn households, more than 20 languages | company | Company disclosure |
Profile
- Markets
- Global, through ReelShort; more than 100 countries, per the companies
- Content
- Original live-action microdrama produced with ReelShort; storyline unannounced.
- Genres
- Sports-entertainment IP, scripted vertical
- Monetisation
- Through ReelShort: coins and in-app purchase, with ad-unlock
- Backers
- TKO Group Holdings
People
- Ben Houser — Head of Original Content and Development, WWE
- Sammie Hao — Head of Talent & Business Development, ReelShort