Short-drama app downloads reach 1.45bn in the first half of 2026, Mintegral reports
Advanced Television reported on 18 August that Mintegral, drawing on Insightrackr data, put first-half short-drama app downloads at 1.45bn, up 95.5% year on year, with about 83% coming from emerging markets.
What this basis means: Third-party research vendor estimate. The vendor is named wherever the source identifies it.
Short-drama app downloads reached 1.45bn in the first half of 2026, up 95.5% year on year, according to a Mintegral report using Insightrackr data, as reported by Advanced Television on 18 August 2026.
About 83% of those downloads came from emerging markets. Southeast Asia accounted for 518m, Latin America for 355m and the wider Asia-Pacific region for 330m. The report also gives a European cost per install at 5.9 times the Android baseline, which would make Europe among the more expensive regions in which to acquire a short-drama app user.
The figures cover downloads only. They are not revenue, not monthly active users, and not directly comparable with other vendors' download series without knowing which apps each vendor counts, a definition neither publishes.
Sources
- Report: Short drama app downloads surge 95.5% (opens in a new tab) Advanced Television