MoboReels
Key facts
- Operator / parent
- Fuzhou Changdu (福州畅读), MoboReader group; private. Moboreader USA is a publishing shell.
- Origin
- China
- Headquarters
- Fuzhou, Fujian, China
- Launched
- July 2023
- Category
- App · Global (China-origin)
MoboReels is a vertical-drama app from the Fuzhou company Changdu, part of the MoboReader web-fiction group. More than 90% of its catalogue is licensed and translated, monetised through coins and advertising in 11 languages. Downloads are led by Brazil, Indonesia and the United States, while revenue comes mainly from the United States, Japan and South Korea. It led the category on advertising-creative volume in Q3 2025 and has since slipped.
MoboReels revenue and key figures
Reported revenue: more than $3m a month (September 2025) (estimate, third-party estimate)
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Revenue | more than $3m a month (September 2025) | estimate | third-party estimate |
| In-app purchase revenue | about $44m cumulative; the vendor notes the figure undercounts | estimate | Diandian |
| Downloads | about 26-27.5m cumulative | estimate | third-party estimate |
| Monthly active users | about 20m; the basis is not stated | estimate | third-party estimate |
Profile
- Markets
- Global. Downloads are led by Brazil, Indonesia and the United States; revenue by the United States, Japan and South Korea. 11 languages.
- Content
- More than 90% licensed and translated, with some originals.
- Genres
- Billionaire and CEO, revenge, contract marriage.
- Monetisation
- Coins and in-app purchases plus advertising.
- Profitability
- Not disclosed.