Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

App · Other origin

RoseBerry Media — 'Epis'

Key facts

Operator / parent
RoseBerry Media (independent)
Origin
United States
Headquarters
New York, USA; creative and technology hubs in London and Tel Aviv
Launched
Unveiled early May 2026; app live 14 July 2026
Category
App · Other origin

Epis is a vertical app from RoseBerry Media, a New York company with an Israeli founding team and hubs in London and Tel Aviv. It went live on 14 July 2026 with more than 100 titles: originals plus existing shows reformatted vertically, with around 25 vertical originals planned for 2026. Its distinguishing move is catalogue reformatting. It has signed deals with A+E Global Media, All3Media International, Banijay Rights, Cineflix Rights and Fremantle to repurpose their libraries into vertical; named titles include 'Sexy Beasts' (BBC Three; Lion Television/Banijay), 'You Can't Kill Me' (Channel 4/Fremantle), 'House in Flames' (Danny Dyer/Fremantle) and 'Homicide: Hours to Kill' (Cineflix Rights). Originals come from Lime Pictures ('Revenge is a Dish', 'Make Me a Match'), Silvio Productions ('Two Marys', 'The Swindler', 'the Billionaire Murder') and Zipi Rozenblum ('Don't Fall for Beautiful Liars'). The company positions Epis as "a curated, expertly produced alternative to high-volume mobile video".

Profile

Markets
Global; English-language, with UK and US catalogue IP
Content
More than 100 titles at launch: originals plus reformatted catalogue; around 25 vertical originals planned for 2026.
Genres
Drama, true crime, dating reality
Monetisation
Freemium: some episodes free, then paid

People

  • Guy Hameiri — CEO; creator-producer and co-founder of Abot Hameiri
  • Lior Friedman — Founding team; previously an executive at Amagi
  • Itay Koppel — Founding team
  • Simi Efrati — Founding team

Sources