Shortcha
Key facts
- Operator / parent
- Watcha Inc. (Frograms)
- Origin
- South Korea
- Headquarters
- Seoul, South Korea
- Launched
- September 2024
- Category
- App · Other origin
Shortcha is the vertical short-form app of Watcha, the Korean streaming company, carrying episodes of about a minute on a freemium model with advertising. It operates in Korea and does not disclose app-level revenue. Its parent has negative equity of ₩87.5bn and entered receivership in July 2025, so the app is active while the company behind it is in financial distress.
Reported figures
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Revenue | Not disclosed at app level. | no basis given | — |
| Funding | The parent has negative equity of ₩87.5bn and entered receivership in July 2025. | no basis given | — |
Profile
- Markets
- South Korea.
- Content
- Vertical episodes of about a minute; freemium.
- Monetisation
- Freemium with advertising.
- Profitability
- Not disclosed.
- Backers
- Studio Bamboo.