Rusk Media (Alright! TV)
Key facts
- Operator / parent
- Independent; Yash Raj Films is a strategic investor since June 2026
- Origin
- India
- Headquarters
- Gurugram, India
- Launched
- Rusk Media founded 2019; Alright! TV is its vertical platform
- Category
- App · Other origin
Rusk Media is an Indian digital studio that operates the vertical platform Alright! TV. On 29 June 2026 Yash Raj Films, the Chopra family studio, took a strategic equity stake on undisclosed terms. Under the arrangement YRF directs original animation and microdrama IP and Rusk produces and distributes it through Alright! TV.
Profile
- Markets
- India
- Content
- Digital-first vertical microdrama and Gen Z and Gen Alpha entertainment; original animation and microdrama IP directed by YRF.
- Genres
- Youth and Gen Z drama, animation IP
- Backers
- Yash Raj Films
People
- Aditya Sharma — Founder and CEO