Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

App · Global (China-origin)

UniReel

Key facts

Operator / parent
COL Group (中文在线), SZSE 300364
Origin
China
Headquarters
Beijing (COL Group)
Launched
2025
Category
App · Global (China-origin)

UniReel is COL Group's Japan-first microdrama app, carrying licensed and adapted titles localised for the Japanese market and sold through coins. It charted on iOS in Japan in its launch week. COL reports it within group results rather than separately. A committee including LINE Yahoo and Hakuhodo supports the app.

Reported figures

MetricFigureBasisSource
RevenueReported within COL Group; no standalone figure.no basis given—
DownloadsCharted on iOS in Japan in its launch weekestimatethird-party estimate

Profile

Markets
Japan first.
Content
Licensed and adapted titles localised for Japan.
Genres
Romance.
Monetisation
Coins and in-app purchases.
Profitability
Reported within COL Group, which is loss-making.
Backers
LINE Yahoo and Hakuhodo committee.