Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Market data

Adjust and Sensor Tower publish a joint short-drama app report

The Short Drama Apps Report 2026, dated 23 June, is reported to show ReelShort ahead of Netflix on daily time spent and short-drama installs in Latin America up 913%.

What this basis means: Third-party research vendor estimate. The vendor is named wherever the source identifies it.

Adjust and Sensor Tower published a joint study, the Short Drama Apps Report 2026, on 23 June 2026.

The advertising trade site ppc.land, reporting on the study, leads on two of its findings: that ReelShort exceeds Netflix on daily time spent, and that short-drama app installs in Latin America rose 913%.

Both are vendor estimates. Neither is a company-reported or audited figure.

Companies Adjust, Sensor Tower, ReelShort, Netflix

Sources