Notice names all 16 projects in China's first microdrama support tranche
The National Radio and Television Administration's 28 July notice lists all 16 proposed projects in the first tranche of its premium microdrama programme, each with a theme and production company. Youku, MIGU and Shanghai Film Group are among those named.
What this basis means: Regulatory filing, government body, court or industry association.
The online audiovisual programme management department of China's National Radio and Television Administration published its first-tranche notice under the premium microdrama production and distribution programme on 28 July 2026, carrying the document number Guangdian Banfa [2026] No. 189. A departmental readout on 1 September had already put the tranche at 16 projects; the notice itself lists all 16, with an assigned theme and a named production company for each.
Named production companies include Youku Information Technology (Beijing), part of Alibaba, for Ting, Hua Kai De Shengyin (听，花开的声音); MIGU Digital Media, part of China Mobile, as co-producer of Tianshan Jiaoxia Huo Man Cang (天山脚下货满仓); and the technology arm of Shanghai Film Group for Xin 51 Hao Bingzhan (新51号兵站). Assigned themes include anti-corruption, Long March history, cross-strait family ties, legal education and intangible cultural heritage.
The projects are described as proposed rather than awarded. Written objections bearing an organisational seal were due by 3 August 2026. The notice repeats that the programme collects projects in three tranches. No monetary value has been published for the tranche.
Companies Youku, MIGU, Shanghai Film Group
Sources
- Notice on the public listing of the first tranche of proposed supported projects under the premium microdrama production and distribution programme (opens in a new tab) National Radio and Television Administration