China's NRTA opens a two-month campaign against vulgar and look-alike micro-dramas

China's National Radio and Television Administration (NRTA) said on 6 November 2026 that it had launched a new two-month campaign against vulgar and homogeneous micro-dramas, running from 1 November to the end of December. The notice cites the uneven quality of AI-made micro-dramas and the use of AI to fuel a rebound in vulgar content.

On content, the campaign covers harmful child-themed material, borderline soft-porn, extreme antagonism, money worship and content that seriously violates family ethics. It also covers special-subject content not filed for review as required, and the unauthorised use of people's faces and voices. The notice says AI micro-drama production will be standardised.

On distribution, it targets vulgar titles, promotional material, bullet comments and teaser clips. It also targets series re-released under new titles or with renamed lead characters, and uniform recommendations on home screens and key charts. The NRTA said it wants more diversity in algorithmic recommendation.

An NRTA official said earlier campaigns this year had removed 75,000 non-compliant micro-dramas and dealt with more than 1,500 accounts. The notice names no platforms and sets out no new penalties.