Peacock pledges at least one new microdrama a week in mobile app overhaul
NBCUniversal is rebuilding Peacock's mobile app around vertical video. It says at least one new micro title will arrive each week, mostly licensed from third parties, with some commissioned in-house.
What this basis means: Disclosed by the company about itself, and not independently confirmed.
NBCUniversal outlined what it called Peacock's largest mobile update at a press briefing in New York on 10 November 2026, reported by Deadline and The Hollywood Reporter on 11 November. Features are being tested now and will roll out through early 2027.
According to Deadline, at least one new micro title will land on Peacock each week. The series are generally licensed from third parties, and some are commissioned in-house, such as Bravo's scripted microdrama "Charmed by a Southern Monster". Franchise hubs in the app will also carry microdramas alongside episodes, games, podcasts and clips.
The update also expands vertical video, which Peacock has used for live sports for nearly two years according to Deadline, to simulcasts of "The Voice", college basketball and golf. It adds a player that switches between vertical and horizontal playback with the device's orientation, plus conversational AI search. Matt Strauss, chairman of NBCUniversal Media Group, said the aim was to "win another hour per user, per month".
John Jelley, senior vice president of product and UX, told The Hollywood Reporter that when users talk about microdramas, "they're not embarrassed by them"; he said they watch them at home and on the commute, calling the format "another modality". Deadline noted that Peacock's subscriber base held flat at 48 million in the third quarter.
Companies Peacock, NBCUniversal, Bravo
Sources
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