Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Production / IP

UFA

Key facts

Operator / parent
Fremantle, part of RTL Group
Origin
Germany
Headquarters
Potsdam-Babelsberg and Cologne, Germany
Launched
No vertical format announced. Development stated 3 September 2026, with first concrete steps intended within the year.
Category
Production / IP

UFA is the German production company behind the country's principal daily dramas, among them Alles was zaehlt and Gute Zeiten, schlechte Zeiten for RTL. On 3 September 2026 its producer Guido Reinhardt told Blickpunkt:Film that the company is already developing vertical microdrama ideas and intends to take first concrete steps within the year. He described the format as standalone rather than a shortened daily, with its own dramaturgy and a different distribution route, and named a possible shape: a modern form of spin-off from established daily brands in which known characters live a parallel story told exclusively for the smartphone. He said international usage figures mean the development has to be taken seriously, and that it is not yet resolved how the format becomes a viable business model for producers in Germany. No commission, partner, budget, title or platform has been named.

Reported figures

MetricFigureBasisSource
Vertical titles in productionnone announcedcompanyGuido Reinhardt, Blickpunkt:Film, 3 September 2026
Stated timingfirst concrete steps intended within 2026companyGuido Reinhardt, Blickpunkt:Film, 3 September 2026
Budget, platform, partnernot disclosedno basis given—

Profile

Markets
Germany.
Content
Daily drama for RTL, including Alles was zaehlt, which reached its 20th anniversary on 4 September 2026, Gute Zeiten, schlechte Zeiten and Unter uns. No vertical title exists.
Genres
Daily drama and serial fiction.
Monetisation
Not applicable. No vertical product exists and no model has been described.
Profitability
Not disclosed.
Backers
Fremantle, part of RTL Group.

People

  • Guido Reinhardt, creator and producer of Alles was zaehlt.

Sources