EU icons for AI content are free to use and imply no code adherence
The Commission's icon set for labelling AI-generated content may be used by anyone without attribution, and use by non-signatories does not signal adherence to the Code of Practice.
What this basis means: Regulatory filing, government body, court or industry association.
The European Commission has published a set of icons that deployers of generative AI systems can use to label AI-generated content. The licence term reads: "These icons are made publicly available for everyone to use freely, without the need for attribution to the Commission or the AI Office … Usage of these icons by non-signatories of the code should not be construed as signaling of their adherence to the code."
Adopting the icons and signing the Code of Practice on Transparency of AI-generated Content are therefore separable steps. The visual vocabulary is available at no cost and carries no implied claim of adherence.
The set contains three icons, labelled Basic, Fully AI-Generated and Partially AI-Modified, each in four variations and supplied as SVG and PNG. Commission user testing found that performance improved across all measures when an icon is accompanied by a text label, such as "modified". That is the only empirical user-testing evidence published alongside the Article 50 material.
The Commission also specifies that the icon must remain visible when the content is reshared or downloaded.
Tracked instrument EU AI Act, Article 50 (transparency obligations for AI-generated content)
Sources
- EU icons for labelling AI-generated content (opens in a new tab) European Commission