Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Europe

Atresmedia adds two vertical series for its Flooxer youth brand

Spanish broadcaster Atresmedia presented La deuda, produced by Stellarmedia, and Baddie, produced by YouPlanet, at FesTVal Vitoria. Baddie premieres on 24 September 2026.

reportedSpain

What this basis means: Reported by a named news outlet, and traceable to neither a filing, a research vendor, nor the company itself.

Atresmedia presented two more vertical series for Flooxer, the youth brand of its streaming service Atresplayer, at the FesTVal Vitoria television festival, Spanish trade outlet Audiovisual451 reported on 10 September 2026.

La deuda is a romantic thriller of 55 episodes of about 90 seconds each, produced by Stellarmedia. Filming is complete and the series is due before the end of the year. Baddie, directed by Marc Pujolar and produced by YouPlanet, runs over two seasons and premieres on 24 September 2026. Both series will also go to Atresplayer's international service.

Atresmedia's earlier vertical titles include Una novia por Navidad, which the group said passed 20 million plays, without giving a measurement basis or period. The group has dropped Una choni muy legal.

Companies Atresmedia, Flooxer, Stellarmedia, YouPlanet

Sources