Vertical Observer

The vertical-drama business, sourced

UPDATED 2 November 2026 231 REPORTS · 172 COMPANIES

Content & AI

Daddy Yankee, aTwist and Visa release a microseries tied to the album La Postal

La Postal: Written in the Dance, a microseries promoting Daddy Yankee's new album, was set for release on 3 November on the artist's YouTube channel and on aTwist, with Visa as partner.

What this basis means: Reported by a named news outlet, and traceable to neither a filing, a research vendor, nor the company itself.

Daddy Yankee has partnered with the vertical media studio aTwist and Visa on an original microseries, La Postal: Written in the Dance, to promote his album La Postal, Variety reported on 2 November 2026. The series was set for release on 3 November on Daddy Yankee's YouTube channel and on aTwist.

According to the report, the series is designed as an extension of the album, which was released on 30 October, and is to be filmed in Puerto Rico around the island's music and dance traditions. It adds to aTwist's brand and talent partnerships for short-form scripted series.

Companies aTwist

Sources