MiniShorts
Key facts
- Operator / parent
- Developer of record Noventure Pte (Singapore). Attribution to ByteDance's Tomato (番茄) unit is unconfirmed on the app stores.
- Origin
- China
- Headquarters
- Beijing
- Launched
- January 2024
- Category
- App · Global (China-origin)
MiniShorts is a microdrama app distributed in 170 countries, with users in the United States, France and Germany. It runs on the free, advertising-funded model used by China's Hongguo, adding coins and a weekly membership. Store records name Noventure Pte of Singapore as the developer; the attribution to ByteDance's Tomato unit is unconfirmed, and the app is described as probably a Chinese overseas operation. Revenue estimates diverge sharply according to what each vendor counts.
MiniShorts revenue and key figures
Reported revenue: about $5-6m a month in 2024 (estimate, DataEye)
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Revenue | about $5-6m a month in 2024 | estimate | DataEye |
| In-app purchase revenue | about $1m a month | estimate | Sensor Tower |
| Downloads | about 3.7m cumulative on Android | estimate | third-party estimate |
Profile
- Markets
- 170 countries, including the United States, France and Germany.
- Content
- Translated titles and originals on a free-plus-coins model.
- Genres
- Romance, CEO, revenge.
- Monetisation
- Free with in-app advertising, plus coins and a membership at $15 a week.