Quibi
Key facts
- Operator / parent
- Independent (Jeffrey Katzenberg / Meg Whitman)
- Origin
- United States
- Headquarters
- Los Angeles, United States (defunct)
- Launched
- 6 April 2020
- Category
- App · Other origin
Quibi was a US mobile-only service for original short-form episodes of up to 10 minutes, launched on 6 April 2020 on a subscription of $4.99 with advertising or $7.99 without. It raised $1.75bn, $1.0bn in 2018 and $750m in 2020, and peaked at about 500,000 subscribers against a target of 7.4m. It shut down in 2020 and its library was sold to Roku for less than $100m.
Reported figures
| Metric | Figure | Basis | Source |
|---|---|---|---|
| Revenue | Never scaled. | no basis given | — |
| Subscribers | peak about 500k against a 7.4m target | no basis given | — |
| Funding | $1.75bn raised: $1.0bn in 2018 and $750m in 2020 | no basis given | — |
Profile
- Markets
- United States.
- Content
- Original short-form episodes of up to 10 minutes, mobile only.
- Monetisation
- Subscription at $4.99 with advertising or $7.99 without.
- Profitability
- Not profitable; a total loss.
- Backers
- Disney, NBCUniversal, WarnerMedia, Alibaba, Madrone.
People
- Jeffrey Katzenberg — Founder; formerly chairman of Disney Studios and co-founder of DreamWorks Animation
- Meg Whitman — CEO; formerly of eBay and HPE