App · Other origin

RisingJoy — 'RJOY'

RJOY is a direct-to-consumer microdrama service from the Singapore company RisingJoy, launched around 16 June 2026 and revealed at APOS in Bali. It runs in four markets: the United States and Japan through TikTok Minis, Malaysia through Astro and Sooka, and Indonesia through the IDN App. Twenty originals are slated for the second half of 2026 in AI-anime and AI-human formats, including 'Addicted to the Dark Boss' and 'Hide My Secret in the Moonlight'. Rather than a standalone app install, it distributes inside TikTok Minis; the branded-service deals with Astro/Sooka and the IDN App were signed at APOS.