RTVE turns its youth platform Playz into a vertical app
The Spanish public broadcaster's first microdrama, Estúpido Cupido, is a romantic comedy in one-to-three-minute episodes produced by Kokoro Content with a cast of TikTok creators.
What this basis means: Disclosed by the company about itself, and not independently confirmed.
RTVE, the Spanish public broadcaster, is converting its youth platform Playz into a vertical video app, described as fully adapted to Gen Z. Its first microdrama, Estúpido Cupido, is a romantic comedy in episodes of one to three minutes, produced by Kokoro Content and cast with TikTok creators. C21 reported the plan on 5 December 2025.
The approach follows the same template as ARD's planned 3 Minuten service for 2027: an established youth brand converted into a vertical app rather than a new brand built from nothing. Atresmedia, Mediaset España and Banijay Iberia are also developing the format.
Companies RTVE, Playz, Kokoro Content, ARD, Atresmedia, Mediaset España, Banijay Iberia
Sources
- RTVE to convert Playz into a vertical video app, 5 December 2025 C21