Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Asia

SPH Media releases first microdrama, sponsored by Singtel

The 24-episode horror-comedy CONNECTED, produced by SPH Content Lab, began releasing on 10 October on STOMP, HardwareZone and Singtel channels; no audience figures have been published.

reported

What this basis means: Reported by a named news outlet, and traceable to neither a filing, a research vendor, nor the company itself.

SPH Media, the Singapore media group, has released its first microdrama, a 24-episode horror-comedy titled CONNECTED, according to Marketing-Interactive (12 October 2026) and Her World (13 October 2026).

The series was produced by SPH Content Lab, the group's branded-content unit, and is sponsored by Singtel, described as the project's maiden sponsor. It is released in three drops covering three stories, beginning on 10 October 2026, on the STOMP and HardwareZone portals and on Singtel's social channels.

The plot follows two investigators looking into supernatural incidents at familiar Singapore locations, drawing on ghost stories submitted by STOMP users and local folklore. The cast, Fauzi Azzhar and Yan Xin, are represented by Fly Entertainment. Visual effects were produced in a hybrid workflow with Editlounge and Gengis AI, combining original artwork, photography and live footage.

No viewership, reach or budget figures have been published. Singtel said it plans to track reach, viewership, engagement and brand impact.

Companies SPH Media, Singtel

Sources