Vertical Observer

The vertical-drama business, sourced

UPDATED 23 October 2026 216 REPORTS · 172 COMPANIES

Asia

Mediacorp launches Love Angels, a 20-episode shoppertainment microdrama

The Singapore broadcaster built the spy comedy around six brand partners across eight episodes; viewing figures cited are the company's own.

companySingapore

What this basis means: Disclosed by the company about itself, and not independently confirmed.

Singapore's Mediacorp has launched Love Angels, a 20-episode spy comedy it describes as its first shoppertainment drama, C21Media reported on 19 October 2026.

The series, produced by Wawa Pictures, was built around products from the scripting stage. Six brand partners appear across eight integrated episodes: Tuas Power, Maxi-Cash, Haleon, Wipro Consumer Care, Hoe Kee Hardware and Sodo Feng Shui Centre. Episodes are released each weekday until 13 November on the Facebook, Instagram and TikTok pages of Love 972, on MeWatch and on Mediacorp's YouTube channel. Selected episodes also air on Channel 8 with QR codes linking to purchases, and a TikTok livestream handles live commerce.

Mediacorp said five of its microdramas have passed 10 million views, that the three-season On The Line franchise has exceeded 41 million, and that it has built more than 20 scripted titles since 2024. These are company figures.

Companies Mediacorp

Sources