Orange brings ReelShort to Max it TV in 17 African and Middle Eastern markets
Orange Middle East and Africa signed a multi-year deal with ReelShort's parent Crazy Maple Studio. Four markets launch in 2026, with access through a dedicated mobile data bundle.
What this basis means: Disclosed by the company about itself, and not independently confirmed.
Orange Middle East and Africa signed a multi-year agreement with Crazy Maple Studio to offer ReelShort micro-dramas on its Max it TV service in 17 markets, Ecofin Agency reported on 15 October 2026. Four markets are due to launch in 2026, with the remainder phased in over the term of the deal. The markets were not named.
Access is through a dedicated mobile data bundle that includes unlimited access to the catalogue. Prices were not given.
According to the companies, Orange has more than 180 million mobile customers in the region and Max it has 39 million users. Joey Jia of ReelShort said the service reaches about 450 million subscribers through operator partnerships. The announcement quoted Ben Cheick Haidara, deputy CEO of Orange Middle East and Africa.
Companies Orange, ReelShort, Crazy Maple Studio