Vertical Observer

The vertical-drama business, quantified

UPDATED 11 November 2026 252 REPORTS · 174 COMPANIES

Germany & DACH

Bayerischer Rundfunk wraps its first microdrama, 'STAY', for Bayern 3's social channels

Bayerischer Rundfunk has finished shooting 'STAY. Liebe gegen das System', a 40-episode vertical series due in spring 2027 on a dedicated Bayern 3 channel on Instagram and TikTok.

companyGermany

What this basis means: Disclosed by the company about itself, and not independently confirmed.

Bayerischer Rundfunk (BR) said on 11 November 2026 that filming had ended the previous week on "STAY. Liebe gegen das System" ("STAY. Love against the system"), which it calls its first microdrama. The series was developed by BR's fiction department with its radio station Bayern 3 and is due in spring 2027 on a dedicated Bayern 3 channel on Instagram and TikTok.

BR plans 40 episodes of 60 to 90 seconds each, shot entirely in 9:16 portrait format in the Munich area. The near-future story follows a single mother who moves into a housing estate governed by a social-score system. Katharina Scheuba leads the cast; Helena Herb directs from scripts by Kirsten Wiebke Otte and Roman Glöckner.

The series is produced for BR by WennDann Shorts, which the broadcaster describes as a brand of the Munich production company WennDann Film, with producers Felix Mann, Ben Ulrich and Simon Bogocz.

BR noted that it has made vertical fiction since 2016, when it started the live vertical series now known as "iam.justmyself" for funk. BR says that series reaches up to 10 million views a month on TikTok. No budget or funding source was given.

Companies Bayerischer Rundfunk, Bayern 3, WennDann Film, funk

Sources