aTwist launches with 10 originals across eight English-language markets
The microseries platform led by Jana Winograde, Susan Rovner and Lloyd Braun went live on 3 September in the United States, United Kingdom, Canada, Ireland, Australia, New Zealand, India and the Philippines. No pricing was disclosed.
What this basis means: Reported by a named news outlet, and traceable to neither a filing, a research vendor, nor the company itself.
aTwist, the microseries platform formerly known as MicroCo, went live on 3 September 2026 with 10 original series and a curated library, Variety reported.
The launch covers eight English-language markets: the United States, the United Kingdom, Canada, Ireland, Australia, New Zealand, India and the Philippines. No continental European territory was included. The service is available at aTwist.com and through app stores.
New microseries are released on Thursdays. Selected episodes are free with advertising; full seasons are unlocked with coins or a subscription. Neither outlet reported a price.
The platform is led by Jana Winograde, chief executive and a former president of Showtime; Susan Rovner, chief creative officer and formerly chairman of NBCUniversal content and president of Warner Bros. Television; and Lloyd Braun, formerly chairman of ABC Entertainment Group. Cineverse holds a minority stake alongside Banyan Ventures, Braun's investment firm.
Named partners are Hartbeat, Kevin Hart's production company, whose vertical originals will run exclusively on the service and include adaptations of Blake Karrington's books; BET, which will develop and distribute titles; and National CineMedia, which will place microseries in cinemas. Launch producers named include Bradley Bell, whose Hollywood Starlet was shot on the sets of The Bold and the Beautiful, and Jonathan Stern's Abominable Pictures. No financing was disclosed by any outlet.
Companies aTwist, Cineverse, Hartbeat, BET, National CineMedia